Google’s introduction of Consent Mode (beta) provides an organization the ability to technically modify the behavior of Google tags (Google Analytics, Google Ads Conversion and Remarketing, and Floodlight) to comply with privacy regulations while still collecting a minimum level of engagement data.
My wife and I welcomed our first child, Leon, to our family last year. His arrival brought sleepless nights, lots of time inside playing with him, and diaper changes.
On Monday, Apple announced iOS 14.5. Among the changes in this software update is a new privacy pop-up that allows users to restrict the use of their device ID.
InfoTrust and our client worked to migrate their analytic setup from Adobe Analytics to Google Analytics 360 (GA360).
Recently, Google Ad Manager ran an experiment where it disabled access to cookies for a small fraction of users to see whether ad revenues would fall when cookies were not available. They found that ad revenues fell by a whopping 52 percent for the top 500 global publishers, with a…
As many organizations will be migrating to the new version throughout 2021, we felt it important to update and expand on the compliant tracking guide specifically for Google Analytics 4.
InfoTrust worked to implement automated reporting dashboards by integrating marketing platforms with BigQuery.
“Are we giving because we’re growing, or are we growing because we’re giving?” During a tumultuous year in which companies needed to adapt to unprecedented circumstances, this message was CEO Alex Yastrebenetsky’s guiding principle.