How InfoTrust’s Cookieless Tracking Feature Unearthed Key Traffic Insights for One of the World’s Largest CPG Organizations
In a world where consumers are increasingly privacy-conscious, it is imperative to understand how to track users without cookies. Our client—like most businesses who must adapt in a world impacted by the General Data Protection Regulation (GDPR)—began struggling with their European websites, as brands were complaining to managers that they…
297% Increase in Conversions for Global Leader in Baby Care Products Using A Predictive Modeling Customer Retention Strategy
InfoTrust partnered with a global leader in baby care and toddler care items. The client wanted to drive long-term relationships with their customer base and grow their market share for a line of toddler care products.
Why A Fortune 500 Office Retail Company Adopted Google Analytics 4 to Run Cost-Effective Advertising Campaigns
InfoTrust worked with a Fortune 500 office retail company with more than 1,000 stores nationwide to transition their analytics setup to Google Analytics 4 (GA4). The client was seeking solutions to future-proof their measurement to allow for continued and scalable audience targeting strategies, as well as cost-effective advertising campaigns.
Server-side tagging allows users to move measurement tag instrumentation out of their website onto a server hosted on Google Cloud. Moving your tags to a server can have its benefits and, while Server Side GTM (sGTM) is still in beta, now is potentially the right time to begin exploring and…
For organizations hoping to implement the optimal analytics setup, Google Analytics now offers several versions that could be right for your business. After reading this guide, you can expect to understand the differences between Universal Analytics (UA), Google Analytics 360 (GA360), and the newly released Google Analytics 4 (GA4).
In June, InfoTrust’s Chief Growth Officer, Michael Loban, sat down with Sean Downey, Google’s Vice President of Platforms, to discuss what it takes to build a sustainable digital analytics marketing practice in a constantly shifting privacy landscape. Here were the core insights from the discussion.
Google Cloud Platform (GCP) certifications are an excellent way for engineers to showcase their expertise in utilizing Google Cloud technology. But how do the certifications vary from one another, and what does it take to successfully study and pass these certifications?
“If I can be where I am today, anything is possible.” These were the parting words of JeVon McCormick, the President and CEO of Scribe Media, who delivered an outstanding talk during InfoTrust Week this April.
Recently, I worked for a large financial institution on the client side, leading a global enterprise-wide team that served 12 million customers and more than 46,000 employees. My team focused on digital analytics; there were other teams actively using digital data, but we were the digital data product owners.