Server-side tagging allows users to move measurement tag instrumentation out of their website onto a server hosted on Google Cloud. Moving your tags to a server can have its benefits and, while Server Side GTM (sGTM) is still in beta, now is potentially the right time to begin exploring and…
For organizations hoping to implement the optimal analytics setup, Google Analytics now offers several versions that could be right for your business. After reading this guide, you can expect to understand the differences between Universal Analytics (UA), Google Analytics 360 (GA360), and the newly released Google Analytics 4 (GA4).
In June, InfoTrust’s Chief Growth Officer, Michael Loban, sat down with Sean Downey, Google’s Vice President of Platforms, to discuss what it takes to build a sustainable digital analytics marketing practice in a constantly shifting privacy landscape. Here were the core insights from the discussion.
As many organizations will be migrating to the new version throughout 2021, we felt it important to update and expand on the compliant tracking guide specifically for Google Analytics 4.