How InfoTrust’s Cookieless Tracking Feature Unearthed Key Traffic Insights for One of the World’s Largest CPG Organizations
In a world where consumers are increasingly privacy-conscious, it is imperative to understand how to track users without cookies. Our client—like most businesses who must adapt in a world impacted by the General Data Protection Regulation (GDPR)—began struggling with their European websites, as brands were complaining to managers that they…
297% Increase in Conversions for Global Leader in Baby Care Products Using A Predictive Modeling Customer Retention Strategy
InfoTrust partnered with a global leader in baby care and toddler care items. The client wanted to drive long-term relationships with their customer base and grow their market share for a line of toddler care products.
Why A Fortune 500 Office Retail Company Adopted Google Analytics 4 to Run Cost-Effective Advertising Campaigns
InfoTrust worked with a Fortune 500 office retail company with more than 1,000 stores nationwide to transition their analytics setup to Google Analytics 4 (GA4). The client was seeking solutions to future-proof their measurement to allow for continued and scalable audience targeting strategies, as well as cost-effective advertising campaigns.
InfoTrust and our client worked to migrate their analytic setup from Adobe Analytics to Google Analytics 360 (GA360).
InfoTrust worked to implement automated reporting dashboards by integrating marketing platforms with BigQuery.