Category: Case Studies

Posted in Case Studies

How InfoTrust’s Cookieless Tracking Feature Unearthed Key Traffic Insights for One of the World’s Largest CPG Organizations

In a world where consumers are increasingly privacy-conscious, it is imperative to understand how to track users without cookies. Our client—like most businesses who must adapt in a world impacted by the General Data Protection Regulation (GDPR)—began struggling with their European websites, as brands were complaining to managers that they…

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297% Increase in Conversions for Global Leader in Baby Care Products Using A Predictive Modeling Customer Retention Strategy

InfoTrust partnered with a global leader in baby care and toddler care items. The client wanted to drive long-term relationships with their customer base and grow their market share for a line of toddler care products.

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Why A Fortune 500 Office Retail Company Adopted Google Analytics 4 to Run Cost-Effective Advertising Campaigns

InfoTrust worked with a Fortune 500 office retail company with more than 1,000 stores nationwide to transition their analytics setup to Google Analytics 4 (GA4). The client was seeking solutions to future-proof their measurement to allow for continued and scalable audience targeting strategies, as well as cost-effective advertising campaigns.

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How A National Television Network Migrated from Adobe Analytics to Google Analytics 360

InfoTrust and our client worked to migrate their analytic setup from Adobe Analytics to Google Analytics 360 (GA360).

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How a Major Health Care System Utilized Google BigQuery to Create Automated Reporting Dashboards

InfoTrust worked to implement automated reporting dashboards by integrating marketing platforms with BigQuery.