Category: Featured Blog Articles

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Google Analytics 4 vs. Firebase vs. Firebase Analytics: What’s the Difference?

There’s a lot of anticipation surrounding Google Analytics 4, an update within the Google Analytics (GA) product.

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Privacy Sandbox Overview

Google’s announcement in January 2020 that they intend to deprecate support for third-party cookies in Google Chrome within the next two years sent a shockwave across the marketing and advertising industries.

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What Advertisers Need to Know about Server-Side Analytics and Tagging

Server-side tagging is the process of moving tags and third-party scripts off of your company’s website and onto a server that your organization owns and control.

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What the Automotive Industry can Learn from CPG Companies

Diapers, coffee, and frozen pizza are probably not the topics being discussed in the board rooms at the big car makers in 2021. But if the Original Equipment Manufacturers (OEMs) want to better understand the customer journey, maybe they should be.

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Google Consent Mode 101: Protecting User Rights & Business Needs

Google’s introduction of Consent Mode (beta) provides an organization the ability to technically modify the behavior of Google tags (Google Analytics, Google Ads Conversion and Remarketing, and Floodlight) to comply with privacy regulations while still collecting a minimum level of engagement data.

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What are Realtime Reports?

In today’s world, having a strong online presence is increasingly important across all industries. Without proper analytics implementation, your business risks falling behind to the competition.

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Google Analytics 4: An Introduction to Predictive Metrics

My wife and I welcomed our first child, Leon, to our family last year. His arrival brought sleepless nights, lots of time inside playing with him, and diaper changes.

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[iOS 14.5 UPDATE] How Will the Apple iOS 14 Update Impact Advertising?

On Monday, Apple announced iOS 14.5. Among the changes in this software update is a new privacy pop-up that allows users to restrict the use of their device ID.

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How Browsers’ Consumer Privacy Changes Will Impact Your Ad ROI Measurement

Recently, Google Ad Manager ran an experiment where it disabled access to cookies for a small fraction of users to see whether ad revenues would fall when cookies were not available. They found that ad revenues fell by a whopping 52 percent for the top 500 global publishers, with a…

Posted in Featured Blog Articles

InfoTrust No. 2 on Ad Age Best Places to Work 2021 List

“Are we giving because we’re growing, or are we growing because we’re giving?” During a tumultuous year in which companies needed to adapt to unprecedented circumstances, this message was CEO Alex Yastrebenetsky’s guiding principle.