Category: Featured Blog Articles

Posted in Featured Blog Articles

Close a Deal at InfoTrust: Why Women Should Consider a Career in Tech Sales

It’s no secret that the sales industry has typically been dominated by men. We have door-to-door salesmen and car lots to thank for our early memories … but the industry has come a long way—especially for women.

Posted in Featured Blog Articles

Data Privacy Day: 5 Keys to Ensuring Compliance and Earning Consumer Trust

As the data landscape continues to change to better protect the consumer, the sharp teeth that many feared in recent privacy legislation are beginning to be used.

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Getting Started with Tableau

Tableau, a data analysis and visualization tool, was founded in 2003 and acquired by Salesforce Inc. in 2019. It gained a lot of popularity and attention in the data community since its release date due to the user-friendly nature of the tool.

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6 Considerations for Server-Side Tagging in Google Tag Manager

One of the hardest things about diving into a new technology is that you don’t know what you don’t know. Here at InfoTrust, we want to help make your journey into implementing server-side tagging with Google Tag Manager (GTM) easier by providing you with a list of things to consider.

Posted in Featured Blog Articles

What’s In a Name? Engineering Titles and Roles at InfoTrust Explained

When it comes to engineering, titles are a-plenty. Software engineer, data engineer, backend software engineer … the list goes on and on. Choosing the right career path and role for your skill set is imperative—because no matter what, a role in data engineering is the foundation for a successful data-driven…

Posted in Featured Blog Articles

Celebrating Pay It Forward Day 2021: InfoTrust Foundation Edition

Today is International Pay It Forward Day—a movement to unite people across the world who are all standing together for kindness. The work carried out by the InfoTrust Foundation is deeply rooted in the notion of paying it forward—giving to grow and help those closest to us: our communities.

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Google Analytics 4 vs. Firebase vs. Firebase Analytics: What’s the Difference?

There’s a lot of anticipation surrounding Google Analytics 4, an update within the Google Analytics (GA) product.

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Privacy Sandbox Overview

Google’s announcement in January 2020 that they intend to deprecate support for third-party cookies in Google Chrome within the next two years sent a shockwave across the marketing and advertising industries.

Posted in Featured Blog Articles

What Advertisers Need to Know about Server-Side Analytics and Tagging

Server-side tagging is the process of moving tags and third-party scripts off of your company’s website and onto a server that your organization owns and control.

Posted in Featured Blog Articles

What the Automotive Industry can Learn from CPG Companies

Diapers, coffee, and frozen pizza are probably not the topics being discussed in the board rooms at the big car makers in 2021. But if the Original Equipment Manufacturers (OEMs) want to better understand the customer journey, maybe they should be.